With Thanklist.com we created an interactive experience designed to create new behavior and encourage people to actively show gratitude for influential people in their lives. It’s a modern-day BucketList that serves as a reminder not to take others for granted.
The site made it simple for users to create a list of the people they are most thankful for in their lives. Then the beautifully crafted interactive site transformed their list and heartfelt words of gratitude into a unique, beautiful film that brought those words to life.
Built-in social integration with Facebook, Twitter, and Google then allowed people to seamlessly share their gratitude to give the ones who mattered most the recognition they deserved.
In the end, the campaign accumulated over 200 million impressions, was trending on Twitter, and even got a surprise appearance on The Tonight Show with Jimmy Fallon.