Stave Sessions

Introducing a classical brand to a youthful audience.

In 2015 I had the honor of working with some talented colleagues at Mullen to create a brand from scratch. The infamous Celebrity Series of Boston are best known for coordinating world-class classical music and dance talent to perform were launching a new concert series targeted at a very different audience.

We helped them figure out how to resonate.

This project was a true fresh start. We were tasked with naming, branding, promoting, and designing everything from the tickets to the event space itself.

The design work is self-evident for its versatility and polish, but the piece I’m most proud of is the interactive poster series.

We wanted Bostonians to connect with the artists and get a taste of what the show had in store. So I fabricated an entire promo poster run that would ultimately come to life when the user connected with one.