Website

Kevlar Exo

When Kevlar, the company that invented body armor discovered a revolutionary new process to make John-Wick-esque flexible, covert, vests they needed to stand out in a category filled with copycats.

We named this new product the Exo, as in your personal exoskeleton that moves with you while keeping you safe.

Then we worked with our partners at Kevlar to creative direct their first ever go to market campaign including emotive product photography, captivating out of home billboards, social templates, hype videos, and a whole tradeshow toolkit.

Leading the company to their most successful launch in years, and crafting a campaign that was recognized by Graphis for excellence in art direction, and the Effies for overall effectiveness.