Client
Google
Date
2018
Responsibilities
creative direction, experience design
Technology
Google Home, Actions on Google

Ask the Cloud

** CTO’s have a lot of questions about the cloud. So we built a Google Cloud powered voice assistant with the smarts to answer questions about, well, itself.**

Tasked with the goal of increasing brand awareness and sales conversion for the worlds largest tech company is never a small task. Learning that Google was in a distant third place behind Amazon & Microsoft in a speedy fight for market share made that task all the more challenging.

Facing the impossible, we found a way to flip these challenges into enormous strengths.

A bit of research unveiled the insight that most CTO’s didn’t understand what to do with the industry-leading technology Google was selling — and they weren’t sure who they trusted for answers.

So we built a Google Cloud powered voice assistant with the smarts to answer questions about, well, itself.

Then we reached out to our top prospects in the United States and United Kingdom, inviting them to ask the cloud through one of the 5,000+ devices that support our custom Google Assistant.

Custom Google Home Direct Mail

Custom Direct Mail Package for CTOs

10,000

AVG Monthly Sessions

8 Minutes

Avg Interaction Time

300%

Conversions vs Benchmark

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