Greeting Cardio

Turns out the secret to living longer, healthier, and happier isn’t within us, it’s between us.

While working on a campaign brief for a hundred-year-old greeting card company, we stumbled on research pointing us in the direction of a category-redefining insight.

Ongoing research at Harvard Medical School has been studying participants for the last 80 years, working to identify the keys to health, happiness, and longevity.

Interestingly the one clear factor that mattered most wasn’t related to diet, exercise, stress, lifestyle, or wealth. It was the quantity and quality of close relationships in the participants’ lives.

Those with more relationships lived longer, performed better, suffered fewer health complications, and reported greater happiness throughout.

It’s a simple but powerful human truth that we all know our heart of hearts, yet so often take for granted. So we created a body of work to demonstrate the power of human connections, and reframe this simple 100-year-old card company into a company purpose-built to facilitate human connection.